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Personal printed greeting cards are a key element to making a gesture feel like a gift. After all, Americans spend $7 billion a year on printed greeting cards.
People don't want a letter from a nonprofit (in fact, they probably will not even open it); they expect a nice card from their loved one. Further, gift-givers want a choice of cards. Just look at the tremendous selection in every pharmacy. Donors at GiftsForHumanity.org can personalize a beautiful greeting card with:
The cards also include a photo and description of the charitable gift. Gifts for Humanity has the cards printed, inserted into a stamped (not metered!) envelope that has the gift-giver's name and return address, and mailed. |
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